Google: Caffeine

If you weren’t aware or curious how current sites will fit in with Google’s next version of their search engine, you can go play around in the sandbox.

Caffeine Playground: http://www2.sandbox.google.com/

Word on the street is Wikipedia is deemed an auto-autoritiative source and content is held in high regard by the new versions of algorithms. In fact, after discussion with a few comrades in the industry, it seems preliminary testing (by others) indicates ‘authoritative’ sites or brands get huge weight compared to (now and compared to) non-authoritative sites such as blogs or syndication-driven sites.

At first glance, this leads me to believe legit* link-building will gain more importance, as it demonstrates to Google your site content is the authority on a particular topic. Goal: for a particular topic, service offering or product, have one main landing page and 3-5 sub-pages on your site with relevant content to the optimized topic. Inbound links should point towards the single landing page, and entry to the 3-5 sub-pages should be gated by the single landing page.

Despite the downplay of importance on syndication sites, it also seems as if Twitter is being indexed in near-real time. If you’re twitter feed is public (and has unique content) it appears as if there’s a 30-minute lag time from tweet-to-indexed-by-google. Sweetness.

*By legit link-building I mean non-Digg.com-like sites; who actually have lost significant value as a result of being a syndication site.

Physical + Digital Spaces = Wicked Awesomeness

You may have heard about Alternate Reality or Augmented Reality games, campaign, etc. This morning Adobe Edge featured a tutorial on using external images to generate an AG output using Flex, Papervision and a FLARTookKit. Pretty wicked to see this stuff not only in mainstream media but not easily developed by any freelancer.

http://www.adobe.com/newsletters/edge/august2009/articles/article7/index.html?trackingid=EVHFF

While that tutorial was fun and I’m sure you all enjoyed it, check out these:

“MNU Training” for upcoming film District 9

“ARhrrr” a Georgia Tech project for AG gaming